Reading is Contagious.

A photo-essay.

Start a fight, gather a crowd, sell things. That’s one of the tried-and-tested ways of marketing.

The small but loud (for its size) English-reading group I belong to has been animated by a Guardian article on litfests in India, built around a clickbait headline about reading and with a few insights into reading habits and the publishing industry.

The original clickbait headline.

The toned-down headline.

Adding to the above, in great detail, are Anurag Minus Verma's observations on our reading habits with the title: Why Don’t Indians Read for Pleasure?

That prompted me to share images of people reading in public spaces across Mumbai because

Reading, it turns out, is contagious.

“Hey, who reads?”